Friday, July 12, 2013

Introducing Good Day Girl!

My dear Amici,

Thank you for your wonderful support since I first launched Eclettica.  It has been an absolute pleasure to design for you and embark on this creative journey together!

Life is an ongoing adventure and with the spirit and curiosity of an intrepid traveler I’d love to invite you to join me on the next leg! Eclettica is joining sartorial forces with my fab friend and fellow independent designer, Sophie Toohey of Mr Rose, to launch our new label in August 2013.

It’s time to say a big Hellooooo to Good Day Girl! Inspired by you, real women with an eternal zest for life; created for you, lovers of style.

Good Day Girl inhibits all of the qualities you love of Eclettica –unique relaxed style, easy elegance, beautiful fabrics and great cuts for women, with a new style direction that we know you are going to love…… Good Day Girl takes a modern approach to the fashion salon of yesteryear. Simple, direct, innovative - made to order, made for you. You choose the styles you like, in the size you want, the colours you crave, with the personal service you deserve.

With your lifestyle and individual sartorial needs in mind Sophie and I will show you how to style pieces together and work back with your existing wardrobe creating outfits to make you look and feel amazing…..day after each good day. You can then order exactly what you want, as opposed to having to choose from whatever is hanging in a shop, and in eight weeks your new styles will be ready to start wearing in perfect time for the new season. It’s all about getting organised, it’s about quality and it’s about getting what you want and gaining the know-how and confidence to put it all together.

You’re invited!
I’m delighted to invite you to the to launch of our Good Day Girl Summer collection.  I hope you’re going to love it as much as we do – it’s the culmination of many years working with wonderful women like you!

Please get in touch with me for a chat and to make your appointment at our new Salon in Paddington. Showing dates are 5th – 24th August.

Bon Voyage Eclettica!  Welcome Good day Girl! 
I’m looking forward to sharing our new adventure with you and showing you our new design delights!
Baci,
Alexia